1. Professional/Public Trust
- Must understand that commitment is to the public.
- There is an obligation to reflect and accept diversity within the community.
- Obligation to protect all personal business of the public.
2. Confidentiality
- The discussions and meetings held remains confidential.
- Signed documentation represents all proof of face to face consultation.
3. Fairness
- Staff members are required to present information fairly and impartially
- Treat all of those involved within the segments with respect and dignity.
- Any production done with crime involved, a form of compassion should be shown.
- Report on professional perspective and not personal bias.
4.Quality over Quantity
- Staff members will not be hasty when it comes to a project.
- The outcome/quality of projects are more important than producing mass amounts.
- Although quality is being emphasized, a certain number of productions still needs to happen weekly.
5. Accountability
- Staff must recognize that they are responsible for their actions. NO ONE else is responsible for YOU!
- Follow and adhere to all standards of journalism.
- Investigate complaints and correct any errors in a timely manner.
- Seek for support and training in ethical matters for all employees
- On and off duty, staff should still conduct behavior following the code of conduct.
6. Integrity
- Staff is responsible for presenting information with decency, and avoid any forms of conflict by always using respect.
- Identify sources in order to keep credibility.
- Always keep public aware of certain knowledge ( never lead them in the dark).
- Violence is not needed.
7. Independence
- Staff must have enough knowledge to work by oneself
- Understand the media management of ones company
- Know the ethical standards for a journalist/videographer
8. Truth
- It is ethical to always remain truthful.
- Staff is expected to always tell the truth no matter if it will cause them consequences.
- All video must be FACTUAL!
9. Hygiene/Dress Code
- Staff members are expected to maintain their personal hygiene ( hair, clean clothes, no odors).
- Staff must avoid tight clothing and stick more to a business casual look.
- Clothes are expected to be wrinkled free and not revealing.
- No open toe shoes.
- PLEASE dress as if you were going on a job interview.